Bangladesh Brand Forum Presents Exclusive Masterclass on Brand Growth 2021

Workshops
  • Deadline May 19, 2021
  • Region Online
  • May 21, 2021
  • Online.

Bangladesh Brand Forum Presents Exclusive Masterclass on Brand Growth 2021

BBF Academy is delighted to introduce an exclusive masterclass on Brand Growth. As companies cut training costs, developing good marketing capability suffers. The business school courses can be expensive and sometimes overly theoretical leaving you to develop a marketing framework alone. The Koios Brand Growth masterclass program is your very own brand coach to help you raise your marketing game.
About Facilitators:
  • Anirban Ganguly, Founder & CEO, Koios Consult, Malaysia

Mr. Ganguly’s core strength is in designing customer experiences that fuel business growth, increase consumer demand, garner a greater share of wallet, and brand affinity that competitor’s envy. As a leader with an obsessive focus on building customer/ brand value, he has both a macro (building up the company, product, and culture) and micro mindset (focusing on granular problem-solving) which allows him to decide with speed and conviction, engaging for impact (both stakeholders and customers), adapting proactively, delivering reliably. The leadership traits that allow him to do what he does are based on attributes such as, ability to create clarity when none exists, ability to spark energy, not only in my own team but across the organization, ability to succeed in an over-constrained space (less resource/crowded market), the conviction that if something is important enough one should try, even if the probable outcome is a failure.

  • Kaniska Chakraborty, Brand & Communication Professional
Kaniska Chakraborty, or KC as he is known, is a brand and communication professional with significant experience. He has worked in markets across the SAARC region in the space of advertising, research and brand management. He has engaged with brands such as Lux, Sunsilk, Close Up, Lipton, Coca Cola, Parachute, Tata Steel, The Telegraph, Exide batteries, Eveready torches and lights, Keo Karpin hair oil, ITC Hotels, Amanda Bazaar Patrika, The Daily Star, Dhaka Tribune, Bellissimo ice cream, Pepsi, bKash among others. He brings on board exposure to various cultures and constantly tries to associate his learning with his work.
Masterclass Module:
  • Brand-Led Growth
    • Brand led business ambition
    • Brand Growth mindset
  • Insight
    • Human, Cultural, Brand Truth
    • Insight generation techniques
  • Positioning
    • Brand Purpose
    • Positioning 360
  • Growth Architecture
    • Growth Archetypes
    • Brand Architecture
  • Toolkit:
    • Brand-led Business Growth Brief
    •  Insight Framework
    • Consumer Portrait
    • Architecture Framework
Bangladesh Brand Forum (BBF) is a pursuit to activate the concept of branding as a strategy towards building the business ethos of Bangladesh.

Location:

Online

Benefits

Check the official link

Eligibilities

Who should attend?
The training will result in direct business impact and is most relevant for senior managers
  • Product Managers
  • Marketing Manager/ Director
  • Business Leaders
  • Startup Leaders.
Eligible Regions: Bangladesh

Application Process

Course Premium: 20,000 BDT

Apply through the given link

Application Deadline: May 19, 2021

Application ClosedOfficial link

For Further Queries

Check the official link
Disclaimer: Youth Opportunities spreads opportunities for your convenience and ease based on available information, and thus, does not take any responsibility of unintended alternative or inaccurate information. As this is not the official page, we recommend you to visit the official website of opportunity provider for complete information. For organizations, this opportunity is shared with sole purpose of promoting “Access to Information” for all and should not be associated with any other purposes.

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