VisionSpring is looking for Campaign Implementation Lead 2025 in Bangladesh.
Job Responsibilities:
- Supervise and track placement of campaign visibility materials to boost eyeglass awareness across CVW, S2S, S2L, CVC camps, and pharmacies in Bangladesh.
- Coordinate with the marketing agency to develop detailed campaign work plans, including timelines, resources, and KPIs.
- Oversee execution of mass and mid-media components (billboards, miking, street dramas, mosque announcements, activations) with media partners and agencies.
- Monitor and report on campaign performance; analyze metrics and recommend optimizations.
- Maintain detailed records of all campaign activities, including stakeholder feedback.
- Manage vendor and agency relationships to ensure timely, quality delivery of materials.
- Plan and execute outreach activities with agencies and partners to raise awareness of eyeglasses, building ties with community leaders and influencers.
- Develop grassroots strategies to engage underserved populations through local activations and education sessions.
- Collaborate with field teams, partners, and retailers to strengthen campaign impact and drive product uptake.
- Conduct rapid surveys to assess behavioral and cultural drivers affecting eyeglasses adoption and inform campaign improvements.
Location:
BangladeshBenefits
- Compensation based on experience and education.
- We offer comprehensive benefits, including 2 festival bonuses, health insurance, mobile allowance.
- Expenses to related to work travel covered
Eligibilities
Job Requirements:
- Bachelor’s degree, Preferably BBA/MBA from a reputed university.
- Minimum 5 years of professional experience in a marketing agency or similar role, with a strong focus on ATL, BTL or community marketing campaigns.
- Familiarity with implementing national consumer campaigns, trade or customer marketing in Bangladesh is preferred.
- Must reside in Bangladesh, with knowledge of the local market dynamics and experience working with local stakeholders.
- Excellent written and spoken communication skills in English, and familiarity with local languages of Bangladesh.
- Experience in creating and delivering informative presentations using PowerPoint.
- Excellent time management, organising and coordination skills.
- Computer software skills, especially Microsoft Word, Excel, and PowerPoint.
For Further Queries
Visit the official link.
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