Lalamove is looking for User Growth Associate 2026 in Dhaka
Job Responsibilities:
- Customer Lifecycle Management: Own the full user journey from activation (onboarding → Order #1) through retention (RFM-based cohort targeting, 14-day/30-day frequency milestones, vehicle tier cross-sells) to reactivation of churned/dormant segments, while uncovering organic high-frequency use cases across 2W, S4W, and L4W fleets.
- CRM, Communications & App Ownership: Independently write copy, configure layouts, and deploy behavior-triggered EDMs, push notifications, SMS flows, pop-up modals, newsfeed cards, wallet banners, and side-menu elements — plus audit and localize all app strings for zero truncation across 2-column vehicle layouts.
- Partnerships, Referrals & Growth Loops: Source, negotiate, and execute end-to-end co-branded barter partnerships (e.g., internet, cleaning services for truck users) with automated post-delivery perk delivery; simultaneously manage and scale the URU (User Refer User which is our in-app referral ecosystem) while monitoring funnel performance and fraud patterns.
- PDS Engineering & Leakage Auditing: Own the full Promotion/Discount/Subsidy framework: model incremental order lifts, calculate per-Taka ROI coefficients, and audit the booking funnel for structural drop-offs, coupon fraud, and low QTO vulnerabilities — deploying automated rules or targeted communication matrices to plug gaps.
- Data, Landing Pages & Strategic Reporting: Run routine RFM cohort analysis on transactional and behavioral data; independently design and optimize campaign landing pages with forms, automation, and conversion tracking inside CMS; translate complex PDS performance and funnel data into executive-ready dashboards and actionable insight summaries.
Location:
BangladeshBenefits
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Eligibilities
Job Requirements:
- 2-3 years in growth, lifecycle, or CRM marketing — preferably within a consumer app, super-app, ride-hailing, logistics, or e-commerce environment.
- Hands-on experience with RFM modeling, cohort analysis, and retention funnel management using transactional/behavioral data.
- Working proficiency in CRM and marketing automation tools for push, SMS, and EDM flows.
- CMS experience — landing page builds, automation, AI and traffic/conversion tracking.
- Ability to read, query, and interpret data independently
- Demonstrated experience owning PDS/incentive budgets with ROI accountability.
- Comfort operating in a fast-moving environment where speed and scrappiness beat perfection.
For Further Queries
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