Bangladesh Brand Forum Presents Exclusive Masterclass on Brand Growth 2021
- Anirban Ganguly, Founder & CEO, Koios Consult, Malaysia
Mr. Ganguly’s core strength is in designing customer experiences that fuel business growth, increase consumer demand, garner a greater share of wallet, and brand affinity that competitor’s envy. As a leader with an obsessive focus on building customer/ brand value, he has both a macro (building up the company, product, and culture) and micro mindset (focusing on granular problem-solving) which allows him to decide with speed and conviction, engaging for impact (both stakeholders and customers), adapting proactively, delivering reliably. The leadership traits that allow him to do what he does are based on attributes such as, ability to create clarity when none exists, ability to spark energy, not only in my own team but across the organization, ability to succeed in an over-constrained space (less resource/crowded market), the conviction that if something is important enough one should try, even if the probable outcome is a failure.
- Kaniska Chakraborty, Brand & Communication Professional
- Brand-Led Growth
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- Brand led business ambition
- Brand Growth mindset
- Insight
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- Human, Cultural, Brand Truth
- Insight generation techniques
- Positioning
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- Brand Purpose
- Positioning 360
- Growth Architecture
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- Growth Archetypes
- Brand Architecture
- Toolkit:
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- Brand-led Business Growth Brief
- Insight Framework
- Consumer Portrait
- Architecture Framework
Location:
OnlineBenefits
Check the official link
Eligibilities
- Product Managers
- Marketing Manager/ Director
- Business Leaders
- Startup Leaders.
Application Process
Course Premium: 20,000 BDT
Apply through the given link
Application Deadline: May 19, 2021
Application ClosedOfficial link