Facebook Marketing Masterclass ”Lead Your Own Business” by Geniee360 Digital Solutions

Facebook is one of the most brilliant platform for catering all the marketing needs irrespective of business nature and size. It could be a small local business or a established enterprise or even a multinational organisation.
It has become so competitive now that it’s no more a platform for only buy and sell for average businesses. To get the best experience of Facebook marketing we need to be more sophisticated and intelligent.
Whether you are a student, job seeker, job holder or an entrepreneur, Facebook marketing is essential for promoting a brand’s products and services to the right crowd at the right time digitally, in a cost-effective manner.

So to be a top notch Facebook Marketer join the masterclass and lead your own business ahead.

Lead Trainer 1:
TAJUL ISLAM
Manager (Digital Marketing)
CONCORD GROUP

Trainer 2:
SHAH SHAIFULLAH-AL-ZAKERIN
Lead, Digital Media Buying & Planning
Mediacom Ltd. (A member of Square Group)

Trainer 3:
MD. ZAHIRUL ISLAM
Deputy Manager, Brand & Marketing
Link3 Technologies

Topics to be covered:
✔✔✔ Mastering the Facebook News Feed algorithm

1) Some Pages see reach as low as 2% of fans – why is this and what can you do about it?
2) A guide to NFO (News Feed Optimization) and the very latest on the News Feed algorithm
3) What is the Relevancy Score and what can you do to increase yours?
4) Content types – why some content types fly and others nosedive. Getting creative with under-utilized content types
5) How to avoid using “trigger words” that result in algorithm penalties
6) How to drive up engagement
7) When and how you should pay to boost a post for maximum effect

✔✔✔ Getting the basics right

8) Names, categories, about text and Our Story best practice
9) Cover image best practice and data capture opportunities
10) Use of CTAs
11) When and how often to post. Is there a magic time?
12) Building fan numbers and converting them to customers
13) Are hashtags worth the effort on Facebook?
14) Setting up a Shop and Services section on your Page (even if you have nothing to sell)

✔✔✔ Engaging on Facebook:

15) Facebook Groups – your secret weapon for community building and engagement
16) Using Facebook Messenger for customer service and in effective advertising
17) Getting competitions right and other tips for staying out of Facebook Jail
18) Ideas for increasing fan numbers without resorting to Page Like ads

✔✔✔ Creating content for Facebook:

19) Ideas for devising new content without the stress
20) Developing user generated content and how to re-purpose that in other communications for maximum effect
21) Best practice for those posts when you do need to sell
22) Metadata tricks and tips

✔✔✔ Using media:

23) Getting serious about video with Facebook Live, playlists, optimization and more
24) Using photographs well even on zero budget
25) Image size best practice

✔✔✔ Business Manager

26) Stetting up Business Manager
27) Navigate Business Manager
28) Setup Roles & Permission

✔✔✔ Creating & Managing Ads

29) Setting up an ad account with Business Manager
30) Creating ads and campaigns
31) Managing ads and campaigns in bulk
32) Adding a Facebook pixel for creating custom conversions
33) Creating custom and lookalike audiences

✔✔✔Custom Audiences

34) Website Custom Audiences
35) Email List Custom Audience
36) Page Engagement Custom Audiences
37) Video Views Custom Audience
38) Lookalike Audiences
39) Page Likes With Custom Audiences

✔✔✔ Creating Special Objective Ads

40) Video Ads
41) Lead Ads
42) Instagram Ads
43) App Install & Engagement Ads
44) Dynamic Ads For E-commerce
45) Collection Ads for E-commerce
46) Canvas Ads

✔✔✔ Bonus Chapter
47) Getting grey or blue tick verified
48) Apps and software to help you manage your Page
49) A live guide to Facebook Insights