The Coca-Cola Company is looking for Cluster RTM and Commercial Capabilities Manager – SWA 2021 in Dhaka

The Coca-Cola Company is looking for Cluster RTM and Commercial Capabilities Manager – SWA 2021 in Dhaka.

The Route to Market Manager supports the development of appropriate Route to Market strategies to enable topline growth while working with the markets to improve productivity of our commercial and distribution resources.The position will collaborate in the development of RTM capabilities across SWA markets by establishing and implementing tools and methodologies to guarantee that RTM is a competitive advantage in our markets.

RESPONSIBILITIES:

• Annually analyse the effectiveness and efficiency of RTM models across the SWA countries.
• Participate in strategic direction setting for the RTM Strategies, utilizing tools, benchmarks and services.
• Interact with SWA markets to show them RTM opportunities (distributor management, frontline productivity, wholesaler engagement and digital models), design fit for purpose RTM models.
• Interact with countries to get feedback for the design
• Provide support in the implementation plans
• 30%
• Manage and keep up to date CTS report as a proxy to provide visibility to all SWA Markets on their main opportunities (Track usage and create trainings as needed)
• Support through Numeric Distribution tracking to identify main areas of opportunity and provide guidance and recommendations to drive focus where we have the bigger opportunities
• Measure sales personnel productivity and compare vs targets
• Check on distributors operational and financial health
• Evaluate wholesaler engagement and strategies
• Publish RTM model’s analysis to support commercial decisions
• 60%
• Coordinate meetings with other bottlers and/or CPGs to find out best RTM practices
• Investigate new selling and delivery models used by other companies that could be adapted to our market realities now or in the future
• Adapt best practices into possible SWA models and guide operations to pilot and implement them.

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.