Robi is hiring Manager for Loyalty & Rewards 2021 in Dhaka.

Robi is hiring Manager for Loyalty & Rewards 2021 in Dhaka.

The employee should be responsible for the end-to-end coordination and execution of initiatives & programs, targeting engagement, growth / retention of high value, loyal users. Directly responsible for managing the loyalty and reward programs (including the end-to-end value chain), with cross-functional support, cross industry collaboration & internal / external partnerships.

RESPONSIBILITIES:

• Contribute in developing and operationalizing strategies, business plans and cross-functional projects, for managing the loyal, high value customer base segments for dual brands.
• Responsible for flawless execution of the Robi and Airtel loyalty and reward initiatives from prelaunch readiness to post-launch monitoring, analysis and reporting.
• Responsible for the overall health of the loyal / high value segments and program portfolio, while delivering annual business targets and future growth ambitions of the organization.
• Contribute in developing and implementing processes and knowledge (related to Customer Referrals, Reward and Loyalty Program Management), including systems / applications / internal eco-system needed to support the management and implementation of planned activities.
• Identify and capitalize on synergy opportunities between OpCos and other external partners (local and international).
• Responsible for driving innovation, design thinking, digital agility and operational efficiency, across end-to-end potential user and loyal / high-value customer management value chains.
• Energize, excite and motivate stakeholders, to ensure ownership, accountability and functional delivery.
• Be a team player, yet confident and a proactive self-initiator
• Work closely with team members to meet regular business and operational needs.
• Contribute in creating a high performance, agile & innovation-driven culture, with uncompromising integrity
• Contribute in Robi’s customer lifecycle & value management domain, focusing on identifying white spots (behavioral insights and high-impact opportunity identification) for creating proactive propositions/solutions, aimed towards high value customer management.
• Manage and follow up the entire segment lifecycle from meaningful consumer insights to translating them into profitable ideas.
• Use market intelligence, advanced analytics and customer insights, as inputs for designing interventions, which incrementally improve customer attachment to Robi, increase brand affinity & loyalty among users.
• Design, develop and execute 360-degree campaigns and ground initiatives for building loyalty of high value segments (through reward / loyalty programs), to contribute to the achievement of interim and annual revenue and market share business targets.
• Consult, develop, plan, integrate, guide and drive region and segment specific initiatives and programs for reward/loyalty program management.
• Conduct pre & post-execution performance analysis of initiatives (against targets and KPIs), related to high-value customer segments.
• Monitor & advise on region/segment-specific performance and propose corrective measures.
• Ensure end-to-end Loyalty and Reward Program management including execution and performance (starting from designing, coordinating, partnering, implementing, branding, tracking and reporting).
• Build a strong rapport with cluster/regional and cross functional teams for strong BTL execution of loyalty programs and relevant campaigns.
• Actively explore cross-industry and cross-OpCo partnerships and collaboration to deliver the best loyalty and engagement experience for the high-value customers.
• Ensure timely implementation of assigned CLM initiatives, strategic projects and partnerships.
• Participate in, co-ordinate and oversee special projects, as directed by Robi Management, to deliver results in line with Robi’s strategic ambition and competitive strength.

Robi Axiata, the 2nd largest mobile network operator in Bangladesh currently owned by two major stakeholders being Axiata and Bharti Airtel. In this company, Axiata of Malaysia holds a major controlling stake of 61.82%, Bharti Airtel of India holds 28.18%, and remaining 10% stake is hold by investors in DSE and CSE.